Elena Korablina
Boutique Recruitment Agency Apeople
Elena Korablina
Boutique Recruitment Agency Apeople

Recruiting

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Recruiting exceptional talent across the globe

exceptional talent across the globe

Craft High-Performing Teams globally in just 30 Days

CIPD level 5
Partnering with over 150 business owners to expand internationally
Comprehensive Recruitment Services
End-to-end recruitment solutions designed for seamless hiring experiences.
Optimize Team Performance
Developing action plans (3-12 months) tailored to enhance your team’s productivity and effectiveness.
Expert support in building high-performing sales teams to scale your business
Companies with strong HR practices outperform their competitors by 1.4 times and achieve 23% higher profitability
Accelerate Business Growth
Get a Free Business Assessment
Build an effective team anywhere in the world within one month
By clicking the button, you agree to our data processing policy
Who do we help?
supporting
Focused on
Businesses struggling to find reliable, skilled talent
Leaders dissatisfied with their team’s performance and results
Companies aspiring to deliver five-star service excellence
Organizations looking to expand into international markets
Lacks people with passion and enthusiasm in the business
Those who aim to implement high-performance workplace standards
Individuals exploring new career opportunities in different markets and locations
Services
How we add value to your business
/ HR Audits:
• Employee performance reviews
Workload analysis
Assessment of HR systems and functions
Talent potential evaluation
Compensation structure reviews
Recruitment process optimization
Key Questions We Address:
Whom to train, promote, or lay off?
How to reduce turnover and secure top talent
How to build a cohesive and loyal team?
How to streamline team operations and optimize headcount
Process Overview
1. Conduct 3-5 Zoom sessions with leadership and key stakeholders
2. Deliver a comprehensive HR audit report with actionable recommendations
3. Implementation options:

- Self-implementation,

- Guided implementation under my mentorship,

- Full delegation to us.
Deliverables Include:
- Process maps
- Customized reports
Results
- Tracking tools
- Metrics for monitoring progress
Clear visibility into employee workloads.
Identification of untapped potential within your team.
Enhanced team motivation and engagement
Optimized labor costs and resource allocation
Effective management of underperforming or misaligned team members
You will ensure fair and accurate compensation for your employees
A well-defined 3-12 month roadmap for improving team productivity
Free consultations available – HR audit
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/ Recruitment Solutions
Global Talent acquisition and team building
Common reqests
Assemble a high-performing sales team
Hire employees who drive innovation and growth
Effective implementation of onboarding programs
Recruitment Process
Choose Your Preferred Service Format:
1. Full-Cycle Recruitment: You provide the job requirements, deadlines, and search region. We source candidates and submit you CVs. The process is complete when the right candidate joins your team. We offer a 3-month replacement guarantee.
Not sure which option suits you best? Take advantage of a free assessment to determine the right recruitment approach for your needs.
2. Partial Recruitment Support: Flexible services, including hourly consultations and assistance at any stage of the hiring process.
Get a Free Consultation
RESULTS
Clearly defined standards for each position, documented in structured materials such as job profiles, job descriptions, and KPI frameworks.
Full-cycle, turnkey recruitment solutions.
Executive search and targeted recruitment for rare specialists—identifying and attracting top talent who are not actively job searching, including strategic hiring from competitors if necessary.
Alternatively, we offer partial recruitment support, including:
  • Optimizing the candidate pipeline,
  • Crafting effective job postings and advising on the best platforms for advertisement,
  • Assisting with interview questions and candidate selection (available as hourly consultations).
Define Job specification, performance standards, and selection criteria
Free consultations available - Recruitment Strategy
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/ Building a High-Performing Team
Challenges we solve:
Attract and retain professional sales leaders
Headhunt rare or specialized talent, even from competitors
Foster collaboration across departments to minimize conflicts
Establish five-star service standards and enhance employer branding
Process steps:
1. Comprehensive audit of HR systems and processes.
2. Strategic workshops with leadership and key team members.
Request a free audit
Expected Outcomes
Creation of a scalable, high-performing sales team
Development of leaders with strong potential and accountability
All vacancies are filled within a short period of time and all communication channels are optimised
Implementation of clear standards and operational guidelines
Reduce staff turnover and enhance retention
3. Delivery of a 6-12 month actionable plan with recommendations.
4. Implementation options:
- Self-managed execution,
- Mentorship-based guidance,
- Full execution managed by me.
Employees aligned with roles, targets, and responsibilities
Your customers are satisfied and consistently leave positive reviews on trusted platforms
Your competitors find it challenging to attract or poach your staff
Free consultations available – team performance development
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/ Career Coaching. Unlock Global Career Opportunities
Are You Looking To:
Secure a well-paying job abroad?
Assess your value in the international job market?
Prepare for high-stakes interviews with confidence?
Advance your career but need expert guidance?
Coaching Framework:
1. Single 45-minute sessions
* 3-5 sessions recommended
Results:
Job offers from leading international companies
Significant income growth and career advancement
Flexible work arrangements tailored to your needs
Smooth transition to a fulfilling, high-impact role
Craft a standout CV to land your dream job?
Personalized assignments after each session.
Get a Free Business Assessment
Build an effective team anywhere in the world within one month
By clicking the button, you agree to our data processing policy
Case 1
Saleslogic: A Leading Recruitment Agency (UK)
Currently an exclusive partner for Sales roles in SaaS, Tech, and IT businesses across the UK, Europe, USA.
Achievments:
- Expanded the agency’s presence in the DACH region (Germany, Switzerland, France, etc.) and the USA.
- Achieved consistent revenue growth and increased client acquisition in the Tech and SaaS sectors.
- Established the most efficient and high-performing branch office in Europe.
2,5 times
Case 4
Legend Removals LTD
Industry: Logistics | HQ: London, operations in 4 European countries
Profit grew within one year
Challenge:
Build an HR system from scratch, hire key personnel, and optimize costs.
Outcome:
- Profit grew 2.5 times within one year.
- Hired key employees in London and contracted service teams from Eastern Europe.
- Standards, contracts, assessment centres.
- Built an effective and dedicated sales team.
Case Studies
Case 2
Medical & SPA Resort 5*
Industry: Hospitality | HQ: Switzerland, operations in Slovenia
30%
Reduced labor costs
Challenge:
- Recruit senior managers and rare specialists including doctors from Austria and Switzerland.
Results
- Reduced labor costs by 30%.
- Boosted guest satisfaction and ratings across review platforms.
- Set up five-star services in the hotel, restaurant, and medical clinic
- Established a loyal, high-performing team and five-star service standards.
Case 3
Amazon.de – Thomas Teleservice GmbH
Industry: Retail/Tech | HQ: Berlin
3 times
Reduced labor costs by threefold
Challenge:
- Recruit multilingual sales agents and support specialists across Europe within two months.
Outcome:
- Reduced labor costs by threefold (compared to German market rates).
- Launched a new product under the Amazon brand.
- Successfully expanded operations in the DACH region, recruited skilled German, Italian, Spanish and French-speaking sales professionals.
My clients
About Me
About
Elena Korablina
For more than 15 years
She has successfully built high-performing teams for businesses across the globe - EMEA, APAC, NA.
Helped over 150 business owners
expand into international markets and scale their enterprises effectively.
Certified Corporate Coach
accredited by international ICF standards, bringing coaching solutions to business leaders.
Has reduced personnel costs
in many businesses by over 30% while increasing profits by more than 2.5 times
Author of Masterclasses and Workshops for executives and HR leaders,
covering topics such as:
- “Effective Recruitment in Highly Competitive Markets”
- “International Recruitment Strategies: Expanding Globally and Building High-Performance Teams.”
Designed training programs for sales departments that have driven sales growth and enhanced employee engagement.
Formed core teams for individuals featured in the Forbes list, including recruiting for private estates, yachts, and luxury boutique hotels
Get a Free Business Assessment
Build an effective team anywhere in the world within one month
By clicking the button, you agree to our data processing policy
FAQ
Why do you need this service?
In the modern world, products and services often appear similar, with comparable USPs, guarantees, and terms. Differentiating yourself to attract clients can be challenging.
However, by investing in your team and making people your business’s defining feature, you can create loyal clients who will recommend you for years to come. Focusing on people is the most proactive approach.
Can a small company or startup afford this service, or is it too expensive? Would it be better to wait until the team or company grows?
Absolutely not! The earlier, the better. For small businesses and startups, this is the perfect time to establish a solid foundation and implement effective people management systems.

By hiring the right talent and putting efficient processes in place early on, you set your business up for long-term success and make scaling much easier. Plus, our fees are flexible to accommodate businesses of all sizes.
Why implement HR systems if everything is going well?
Every business owner may eventually want to diversify or sell their business. Well-established operational standards are an intangible asset that can significantly increase your business’s valuation.
HR systems also reduce dependency on key “stars” who may consider themselves indispensable, fostering a healthier work environment.
Additionally, onboarding new employees becomes faster and smoother, ensuring consistently high service levels for your clients.
Contact Me
©All Rights Reserved
Elena Korablina pr Apeople
Serbia, Belgrade, Jurija Gagarina 231.
Maticni broj – 67401468